I work at the intersection of media, technology, and narrative change. This website has my long-form blog posts and op-eds. Subscribe to my newsletter Creative Fuel and I will send you an essay that provides you with insights to grow and expand your horizon every month.
The Revolution of Relevance
The intrinsic asymmetry of once-conventional retail media, technologies like commercial radio and television that enabled vivid reception but could not accommodate two-way feedback or discussion, is rapidly flattening. This changing architecture is giving rise to new forms and patterns of communication that are best described as many-to-many. The result is a world governed by relevant, almost-real-time, and perpetually flowing feedback. This constant and permanent traffic of participation is the animating force of the Revolution of Relevance. - Op Ed for Huffington Post